When it comes to educating your sales team, you might be uncertain whether you should opt for open courses, where your staff are taught at an external facility, or in-house training, which involves training your workers on your own premises.

You shouldn’t completely overlook either option; however, we are going to dedicate particular space here to the features and merits of in-house sales training – along with many of the facts, data and statistics that should further alert you to its importance.

Why should you choose our in-house sales training?

We know that you would like to leave no stone unturned in your attempts to bolster your salespeople’s know-how. That’s why, here at Frosch Learning, we offer sales education that covers a broad range of bases. Just look at the in-house sales training options on our website, which shows that we can teach skills in selling, negotiating, presentation, winning tenders, customer service and telesales.

As this interesting article on the TrainingZone website makes clear, there are many great reasons to invest specifically in in-house training, including the typically lower cost per delegate than on public training courses, and the potential travel savings for your employees when they don’t need to travel any further than their usual workplace.

The astounding statistics showing the importance of sales training

Did you know that 44% of salespeople give up after a single follow-up, or that 80% of sales require five follow-up phone calls after the meeting? What about that 50% of leads are qualified but not yet ready to buy, or that nurtured leads produce, on average, 20% more sales opportunities than non-nurtured leads?

These and many more mind-blowing sales statistics have been published by HubSpot, and there are various other stats out there outlining how the right sales training could make an immense difference to your team’s results. According to an infographic published on the LevelEleven website, for example, sales managers at world-class sales organisations spend 8.6 hours per month on skills development and product training, and ROI on sales training quadruples when employees receive in-field coaching and reinforcement.

We could cite many more of the statistics that should alert you to the value of the right in-house sales training – such as that it now takes eight cold call attempts on average to reach a prospect, compared to just 3.68 in 2007, or that sales reps using social selling are 50% more likely to meet or exceed their sales quota.

However, we think you get the message by now – that the sales landscape is a dynamic and ever-changing one, making it crucial for your staff to receive sales training that is as comprehensive, relevant and up-to-date as it is convenient around their usual working hours.

Don’t completely overlook external courses

However, we would also advise you to keep an open mind about the various open courses that we offer. This is because off-site training has its own unique benefits and so, by making use of both in-house and external options, you can utilise their respective advantages.

You should consider, for example, that off-site trainees are usually harder to contact from your company’s premises, and therefore less likely to be hindered by distractions. Furthermore, off-site training opens up opportunities for your employees to network with and learn from delegates from other firms.

Don’t be afraid to contact Frosch Learning today for an in-depth discussion about your organisation’s full range of options for sales training.