Frosch Learning

For any kind of business working within ever-increasing competitive markets, the need for well-trained staff is now more important than ever.

Good people in your business can turn it into something really special, providing long-term growth and development along with the potential for increased returns on your investments.  After all, the heart of any business is its staff, so ensuring their skills are up to scratch can be the difference between making that sale, or not, retaining that client, or not.

So in today’s blog, here at Frosch Learning we thought we would look at some of the potential benefits you may expect with some good sales training, including the positive impact it could have to your business as it develops and grows.

Choosing quality staff training can mean turning those business prospects you want into key clients, just as much as it can help you streamline your working environment and business structure.

Sales training is by far one of the most crucial aspects of any business. If you find yourself with plenty of leads but perhaps appear to be failing when it comes to signing the deal, it could be the best time to consider improving your chances with a suitably tailored sales training programme.

Good selling skills can help you achieve excellent results, while making your staff feel a sense of achievement when they reach more of their targets. Not to mention the fact that it could also help to reduce staff turnover and increase profits.

Moreover, the good thing about sales training as a skill is that it is also relevant to virtually every single industry, no matter what you are selling. So whether you need to sell insurance or have a retail business, good quality training in sales will benefit you.

From beginners to experienced sales staff that need to polish up on their approach, sales training is an opportunity to grow. Frosch Learning offers an array of sales training courses that can be perfectly tailored to you and your needs and this can include everything from retail sales training through to winning tenders training.

If you are looking for new opportunities and would like to see what sales training can offer you and your business, contact us for more information. We are ready to listen when you are ready to talk!

If you are a business, ensuring your staff are trained is a fundamental need in order to maximize sales. Aside from being the one way to guarantee your future success, it also allows you to feel more confident about what you are doing, and perhaps more importantly - how your staff are representing your services.

So here are 4 things you should consider when choosing a Sales Training supplier.

Experience Counts

While there are a multitude of companies out there that offer training, the key to getting the best results is to make sure you choose a sales training company with a good track record.

This is likely to be found within their portfolio- in other words, the businesses that they have worked with before you.

You will also want to check previous client testimonials. If the feedback is good, you can be more confident in the training offered to you.

There’s more than one way to skin a cat!

Another important factor in sales training is variety. Therefore, finding the right kinds of training for different needs is essential. For example, retail sales training will be very different to that of a company that requires training in winning tender pitched. So, look out for the range of options a company is offering you.

It’s all in the method

Another aspect you will want to look at is the training consultancy’s sales methodology.  You need to build in a failsafe system that will give your trainees a framework onto which they can build their discursive technique. You will therefore need to consider this when choosing a training provider. It is no good your employees being shown general sales techniques without being given a credible structure. Likewise, the tailored application of a methodology should be taken into account by training providers and therefore you should build this into your questioning of prospective companies.

Results driven mentality!

The final and most important consideration when choosing a training provider is their understanding of your company ethos and goals. A prospective company needs to fully comprehend the targets that need to be met and the demands of your business. All organisations are different- your training provider must have the ability to adapt to different cultures to really get the best out of your staff.

On the 27th July 2012, the world will watch each of the 10,500 Olympic athletes represent their country in  London's East End. Each athlete will stand at their peak, ready to perform against whatever comes between them and their gold medal.

In the run up to possibly the biggest sporting event in the world (even the US takes this one seriously!) athletes focus on their mental strength as well as their eating and sleeping patterns. Irrespective of their talent and determination, each athlete will have spent 8 hours a day, 7 days a week, numerous months a year (for many years previous!) training their bodies and minds to be in peak condition, even if their surname is 'Bolt'.

They train consistently to develop and perfect their skills, work on their weaknesses, and maintain their phenomenal level of physical shape in order to accomplish the performance of their lives, whilst the world watches. Furthermore, each athlete will work day and night with their own coach, who will work alongside them developing their skills, pushing them harder, faster, further... in order for them to progress. They do this because they want to be the best. They do this because that's what it takes to compete with the best.

In the battleground of today's business world, sales people are having to give the best performances of their lives to win business in such challenging and highly competitive marketplaces.

Yet, even in the current economic climate, it seems to be acceptable for sales teams NOT to have any investment in their development. One has to wonder why it is so expected for a sports person to spend the majority of their 'working life' partaking in on-going training, but it is not a favorable method when it comes to businesses needing to sell their products....

Take a professional golfer who spends hours and hours every day practicing his swing, and a car sales man who gets sales training once every year (or less!).

The expectation of their results is the same: To Win. Yet the car sales man is expected to do this without the support, without the training, and without developing his knowledge, his skills, or his mindset. Furthermore, the car sales man will probably be expected to sell new products within that same year, yet the playing field will (99% of time) stay the same for the athlete.

Is it really that different? Aren't both of these professions presented with unpredictable or uncontrollable factors in their everyday working lives? They say that every sports game or challenge is different. But isn't this the case with every sales call? Sure, they are completely different factors, but why does there seem to be a divided opinion when it comes to sales training (or any form of training and development in the work place) and whether or not it's a good investment?

Some Sales Directors will tell you that training is an absolute essential ingredient to their Organisation... Others don't think it's effective. Some only believe in training and developing the 'newbies'... Yet this ideology is heavily contradicted in the sporting world. One has to ask themselves, 'can someone really ever reach their peak?' Is there ever a time where the individual knows it all and cannot possibly improve in any way, shape or form? The 10,500 athletes and their coaches don't seem to think so.