6 Books About Sales You Should Read

Reading a good book is something that many of us love to do, especially now that the cold winter nights are here. Reading about sales can help you to improve your aptitude in that area of work; however, with so many sales books out there, you might struggle to discern the best of the best.

Thankfully, the corporate software provider HubSpot has already done exactly that…

Growth Juice: How to Grow Your Sales by John A. Weber

In January 2016, HubSpot compiled a list of the 20 most positively-rated sales books according to Amazon. Top of the list is this wonderful concoction of cartoons and solution selling. One reviewer quoted by HubSpot praised “how the end of the book took us through a sales scenario with developed characters who I became familiar with”.

Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team by Mike Weinberg

When it comes to business, a big dream of yours would likely be your sales team beating quota every month without fail. If that is indeed the case, reading this tome could be a good idea. One reviewer commented that “there is not a senior executive or sales leader out there who won’t learn things they can valuably apply in their own businesses.”

The Ultimate Sales Revolution: Sell Differently. Change the World. by Steve Lishansky

Here at Frosch Learning, we reckon that the open courses and in-house sales training that we offer for better sales performance can be great for complementing strategies learnt from books like this one, written by what one reviewer has described as a “master of creating successful sales relationships”.

Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance by Jeff Shore      

To attain quota, you will need to venture out of your comfort zone, as this book makes clear. Feel the fear and do it anyway! As one reviewer remarks, “Be Bold focuses on the most critical behavioural issue that stops selling professionals: discomfort.”

Ending the Cold War between Salesmen and Customers by Jim Mathers and Andrey Sizov

There’s a Cold War still brewing, but no, the Soviet Union hasn’t returned – we are referring to the continuing clash between salespeople and potential customers. The aim of Mathers and Sizov with this book is educating on how to become “healthier, happier, and wealthier sales professionals”. To use a suitable metaphor, it’s time to tear down the Berlin Wall…

DISCOVER Questions Get You Connected: for professional sellers by Deb Calvert and Renee Calvert

Standing out from the competition can be easier said than done in the sales world. However, armed with this book, you could successfully reach out to customers in ways that you may have never even previously considered. One happy reviewer has commented that the book is “excellent” for “giving experienced and novice salespeople guidance on how to ask questions … and show you care!”

With research quoted by Marketing Donut contributor Robert Clay suggesting that 8% of salespeople get 80% of sales, the importance of the best sales skills has never been clearer – and by swotting up with some of the aforementioned tomes, you can maximise your chances of sales success.